So the service should offer a range of options that look nice and can withstand years of handling.
Variety of cover and binding options: The cover is the first thing people see when they look at a photo book. The book should capture the resolution and colors as accurately as possible, even if you mostly use photos from Instagram. Print quality that’s true to the source files: The photo book shouldn’t make your high-resolution photos look blurry, grainy, or oversaturated. Flexibility in design: For the more-ambitious among us, a good photo-book service should allow you to design a layout from scratch. You should never feel the need to create your own design. Elegant, ready-made layouts: There should be a wide range of photo layouts that can suit any number of photos in a variety of orientations. Ideally, this set of tools should include all the basics, such as a black-and-white filter, shadows, brightness, contrast, saturation, and the ability to rotate. 
And the photo-editing tools within the service should be understandable at an amateur level.
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Intuitive photo-book software: The editing tools should be intuitive for all people, not just Photoshop geniuses or professional photographers.The service should work both for photo junkies and for people who just want to make a wedding album. Customization options: The best photo book will strike the right balance between offering a creative, diverse range of editing options and a dizzying, overwhelming range.
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